Brochure - Project Communication

Effective communication: The key to project management success

Digital transformation projects require substantial investment, both financially and in terms of internal and external resources.

To achieve strategic objectives and ensure full user adoption, an effective change management strategy is essential.

A well-planned communication approach is crucial for transparently conveying changes, fostering better collaboration across the entire organization, and mitigating resistance.

5 goals of project communication


EXPLAIN

  Establish initial communication outlining the objectives, vision, and strategy to be implemented.
  Share regular updates on project progress to ensure alignment with the overall vision.

PROMOTE

  Involve project sponsors actively.
  Define and share key performance metrics to assess project success.

MOBILIZE

  Engage HR teams to enhance team commitment and motivate through a collaborative strategy.
   Create a project identity to reinforce a sense of belonging.

GATHER FEEDBACK

  Set up a system for regularly collecting user feedback.
  Use collected feedback to continuously improve project management.

CELEBRATE

  Organize events to celebrate milestones and successes.
  Acknowledge involvement and capitalize on the project experience.

Communication materials to facilitate adoption and anchor changes


Effective project communication clarifies objectives, benefits, and expectations, ensuring stakeholder involvement and common understanding. This approach promotes buy-in and adoption, aligns everyone with the project’s goals and timelines, reduces uncertainty, and builds trust. It also facilitates feedback for continuous improvement, ensuring all team members feel valued and engaged.

Our approach to successful communication

Analyzing the users impacted by the project allows us to identify communication targets and the best channels for deploying the communication plan and roadmap formalized at this stage. It is also the time to build a strong visual identity, including a logo, slogan, and dedicated graphic charter for the project.

Writing targeted content, publishing on selected channels, and engaging user networks are key components of the communication deployment. The goal is to reinforce project credibility, boost collaboration, and facilitate user adoption.

Collecting and summarizing feedback enables continuous improvement for future projects. Holding a closing event to discuss successes, lessons learned, and to acknowledge contributions is crucial for maintaining overall effort and ensuring better adoption of future projects.

Our communication initiatives


EVENTS

Regular on-site or remote events, such as seminars or webinars, to bring people together, co-build the strategy, and align personal visions with the project.

VISUAL IDENTITY

A logo, slogan, and graphic charter to highlight project communication and reinforce the sense of belonging.

NEWSLETTERS

Newsletters for regular communication and transparency on project status and upcoming steps.

WEBSITE


A project website or SharePoint to centralize project documents, including newsletters, training materials, and recorded webinars.


SURVEY


Regular surveys to collect feedback on project progress, information received, quality of training, and other key aspects.

KPI REPORTS

Monitoring KPIs throughout the project lifecycle to measure success, involvement, and the adoption of new processes and tools.